silence | freedom | comfort
project brief
Apollo Tyres planned to launch a new set of products with its brand Vredestein in the North American market. The All-Season High Performance segment requested a tyre that had a pleasant driving experience, precision steering and rapid response in dry conditions, and superior wet performance.
design details
The basic tread pattern had to meet all performance requirements.
Having fulfilled these, specific attention was given to design elements
that would subtly indicate the USP’s of the tyre.
design registrations
project details
| Owner | Apollo Tyres |
| Type | New Product Development |
| Duration | 15 months |
| Team | Project Leader – Sanjay Kumar Patel Lead Engineer – Jonathan Rangel Simulation Engineer – Mihar Ved Sidewall Designer – Melina Kopke Design Manager – Alessandro Ercoli Marketing Lead – Udyan Ghai Lead Designer – Kashyap Krishna |
| Year | 2020 (Launch) |
impression
External sources
kashyap krishna 