silence | freedom | comfort
Apollo Tyres planned to launch a new set of products with its brand Vredestein in the North American market. The All-Season High Performance segment requested a tyre that had a pleasant driving experience, precision steering and rapid response in dry conditions, and superior wet performance.
The basic tread pattern had to meet all performance requirements.
Having fulfilled these, specific attention was given to design elements
that would subtly indicate the USP’s of the tyre.
|Type||New Product Development|
|Team||Project Leader – Sanjay Kumar Patel|
Lead Engineer – Jonathan Rangel
Simulation Engineer – Mihar Ved
Sidewall Designer – Melina Kopke
Design Manager – Alessandro Ercoli
Marketing Lead – Udyan Ghai
Lead Designer – Kashyap Krishna